Data is the basis of Artificial Intelligence (AI) and drives its application. Additionally, it’s accuracy impacts the tool’s effectiveness, making the need for good data management imperative. To use AI effectively for your business, you need to understand the role that good data management plays in its application.
Data management affects the output
The more sophisticated the AI tool is, the more important it is that the data behind it is accurate. In a recent Forbes article on this topic, Simon Jelly explains: “Yes, you can use platforms such as OpenAI’s ChatGPT and Google’s Bard to write a marketing email or improve your product descriptions without worrying about how your data management practices affect these tools’ output. But that’s not true when your organization takes the next step on its AI journey and begins using AI-driven tools for autonomous customer support, supply chain optimization, and cyber resiliency (i.e., identifying and preventing cybercrime such as ransomware)”.
Understanding the terms
It is important to understand the terms that set AI apart from other technology. Jelley writes that autonomy is not the same thing as automation. He states: “Autonomy is self-sufficient and requires no human intervention; it can learn and adjust to dynamic environments and evolve as the environment around it changes. Conversely, automation is narrowly focused on a specific task based on well-defined criteria and restricted to certain tasks it can perform.” AI is an autonomous tool, whereas a robot is an automation tool.
Good data yields good results
It’s time for distributors to embrace the marketing advantages of AI to stay competitive with other supply chain verticals. As well as distribution marketing leaders adopt AI, their success will hinge on proper data management. Your AI applications are only as effective as the information on which they are based. In conclusion, When implementing these new tools, remember that good data yields good results. Get tips and tricks like the above in The Art of Sales books. Or subscribe to the FREE monthly articles here.