Blogs from Art Waskey
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Turning Problems into Opportunities
A change in mindset How many times have your problems kept you awake at night? Worrying about issues saps your energy and brings on insomnia. This...
Maximizing Talents Maximizes Success
As managers, we are successful when those who are in charge make the most of their talents. Identifying each individual's talents and aligning them...
The Talent Match
A poor fit As managers, we are responsible for helping those we oversee succeed in jobs that match their talents. Sometimes we find we are dealing...
Spend Time with the Right People
As a Sales Manager, I learned the importance of spending time with the right people. While it is logical to focus attention on reps who may be...
The three most common uses of AI
One of AI's greatest advantages is its ability to significantly reduce the time required for routine processes. By automating tasks such as order...
Employee Turnover, a Continuing Concern
As I consult with distributors around the country, I hear a lot of discussion and concern about employee turnover. One executive noted that she felt...
Togetherness Breeds Success
Togetherness breeds success. In their book, Who Not How, Dan Sullivan and Benjamin Hardy discuss how to use teamwork to your advantage. They...
“Whos” Help Leaders Lead
Leadership involves the ability to communicate a vision that is both compelling and clear. In their book, Who Not How, Dan Sullivan and Benjamin...
“Whos” Can Help?
Getting unstuck I work with distributors that know they need to move forward on their digital journey but can’t seem to get to the next step. Others...
Consumers Want to Buy
Just sit there Today’s consumer wants to buy. They do not want to be sold. If you want to succeed in 2024’s marketplace, your sales team needs to...
Build a Customer Success Team
The customer experience The digital transformation has radically changed the Customer Experience. To stay competitive the independent distributor...
Getting the contract signed
Once you have identified your customer’s needs and those making the purchasing decision, move into investment discussions and present your...
Validate the Decision Makers
A critical phase of a successful sales cycle is validating the decision maker(s). Digitalization has made communication — the centerpiece of any...
Identifying Customer Needs
Once you have built trust and understand your customers’ backgrounds and motivations, you can identify their needs and begin to formulate solutions....
Understand your customer
Building trust in customer relationships is critical to a successful sales cycle. To establish trust you need to understand your client’s needs and...
Trust in Customer Relationships
Selling involves the transfer of trust, and a successful sales cycle revolves around establishing trust in customer relationships. The manner in...
Building a Permanent Filing System
Having a consistent digital filing system that supports your business's objectives is critical to success in the digital era. Here are 3 key actions...
How to Better Manage Your Email
A full mailbox is a time sink. Many people assert that checking emails is the biggest time-waster among all management tools. This makes it...
An Effective Calendar System
The digital calendar Today’s digital calendars offer highly effective calendar systems that greatly improve our ability to manage time. When...
Integrity, Intensity, Intelligence
Generating insights As I age, I find myself taking more time with a friend or colleague over a cup of coffee. Gone are the “all business” meetings...
Managing Your Contact List
Your Contact List is your lifeline. Managing it well is essential to your success. Let’s look at the skills required for an effective automated...
Use Available Digital Capabilities
Many purchasing decision makers are now digital natives and that number continues to grow. This makes the excellence of your digital capabilities...
Customer personalization
Independent distributors succeed based on the added value they bring to the customer relationship. In 2024, strengthening customer personalization...
Adopting AI in Marketing
The traditional marketing landscape is changing rapidly as Artificial Intelligence (AI) tools are introduced. AI is disrupting the usual sales...