by Art Waskey | Jun 14, 2021 | Art of Sales Weekly, Featured
I consult with executives of all ages who are having trouble finding their way and making goals. Being uncertain as to where your career is headed is akin to climbing into your car with no destination in mind. Without direction you go nowhere! As Stephen Covey’s advises in 7 Habits of Highly Effective People ( Stephen_Covey ), we must “begin with the end in mind.” To find your end point define your mission, set goals and plan each day. Here are some tips.
- Identify your mission, vision and values – Create a mission statement that clearly identifies your purpose. Include your vision, which reveals where you are going, and your core values and philosophical ideals. Be concise so that your statement is easy to understand and remember. As an example, this is my mission statement: “To inspire executives to become all God intended them to be through Christ-centered writing, speaking, and consulting.”
- Set goals – Once you know where you are going, determine what steps you need to take to get there. Establish 6 to 8 goals annually and make them SMART: Specific, Measurable, Attainable, Relevant, and Time-bound. Avail yourself of seminars, like my “Goals with a Purpose”, to guide you through this process.
- Review your schedule – Each Monday, review your weekly calendar. Make sure you block in time to work on your goals. Layout the next steps for your 5 top priority projects. List all planned activities so you can visualize where there are open spaces. It is sometimes difficult to see times of inactivity on the calendar alone.
- Plan daily – Review each day’s activities bringing forward the ones that need follow up. A good checklist includes: “Things to do, people to see, places to go, projects to delegate or discuss.”
Clear Purpose
Live your life with a clear purpose by committing to your values. Find your way by identifying your mission, setting goals and planning your path.
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by Art Waskey | Jun 8, 2021 | Art of Sales Weekly, Featured
How can organizational skills help you be less stressed?
Many bright, young, high achieving men and women come to me with this problem – how to manage stress and anxiety. They all have too much to do and not enough time to do it, which breeds anxiety. This leads to burnout and often, to leaving a career you are passionate about. So – how do you take the stress out of success? Develop organizational skills.
Still waters
As I was working my way up the career ladder, I attended organizational skill building seminars. One instructor’s exercise, called “Mind Like Water,” I found particularly helpful. He had us imagine waking up early on a camping trip and standing before a lake with water like glass. Then he had us return to the lake later in the afternoon and envision people swimming and boating. We now saw a body of water covered with choppy waves. He explained that our mind is like a lake — when empty of activity, it can be still and calm.
Tips and Organizational Skills
Here are a couple of common sense approaches to organizing on the job. These can help you still the waters on a busy day.
- Use a pocket planner – When you are away from your office, record customer requests in a pocket planner. Repeat the request to your client as you write it down. Use your planner to jot down any other thoughts or ideas that come to mind. Don’t take a smart phone into your customer’s or prospects. It’s mere presents creates an immediate subconscious distraction. These actions eliminate the stress of trying to remember requests and important business to-dos.
- Keep a journal – Buy a journal. When you are back in your office, or in your car between calls, transfer your planner notes to your journal. This process allows you to “download” information and ideas in an orderly way. Organizing your agenda on paper eliminates confusion, which causes stress.
These basic organizational skills are mind-freeing. Practice them and enjoy the calm waters throughout your career.
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by Art Waskey | Jun 2, 2021 | Art of Sales Weekly
While the best networking result remains a referral from an existing client, the paths to that outcome have changed radically. To light up your contact base, you need to plug into new methods of soliciting business. The use of alternative wholesale channels, virtual selling, and digital marketing are just a few of the new ways of networking. These, combined with the pandemic limiting the all-important face-to-face connections, have left salespeople confused. How do you grow your contact base in today’s world?
Add Talent
To develop your business, consider adding channels and talents whose expertise can rapidly grow your contact base of customers.
- Social media manager – As with any critical business function, hire someone with experience to manage your social media accounts. A social media manager can increase brand awareness, drive traffic to your domain, and cultivate leads.
Through various platforms, my social media manager initiates contact with specific high-potential market clients. From his work, I average 15 new subscribers to my blog readers list per week. The growth in my network through this form of connecting is phenomenal.
- Marketing strategist – A marketing strategist identifies new market opportunities and consumer preferences for your products or services. This is done by implementing the best automated marketing software for your business.
My marketing strategist sets up distribution and presentation software that connects to my customer database. From this he generates weekly emails and monthly sales tips. He now is in the process of implementing video streaming so clients can access my training programs online.
Harvest Connections to Build that Contact Base
There are large pools of both social media managers and marketing specialists available around the country. These experts typically work with a number of clients, so their fractional cost to you is reasonable. Marketing and social media are important to your future success so choose wisely (see gearing-up-to-hire). With these contracted associates you can harvest qualified connections that will lead to new relationships and the growth of your contact base.
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by Art Waskey | May 25, 2021 | Art of Sales Weekly, Featured
The pandemic has disrupted supply chains, resulting in shortages of goods and rapidly escalating material costs. Many suppliers have had to adjust their pricing policies. The owner of a successful distributorship recently sought my advice on how to deal with price fluctuations. Some of his largest durable goods suppliers were adding surcharges to all future deliveries. Other suppliers were changing their pricing policy to “priced upon delivery.” With no control over supplier cost policies, he wanted to know about the best pricing strategies for his business.
Pricing Strategies
While the pandemic is unique, I have witnessed similar periods of price instability in the past. My sales experience suggests you consider the following actions when dealing with price fluctuations in your markets.
- Make price increases timely – The media brings the rising cost of goods to everyone’s attention as they occur. Added costs also show up early in the grocery aisle, so your customers will be well aware of price increases. If your suppliers have initiated an increase, give your salespeople copies of suppliers’ letters to share with their customers. These will support your need to raise prices. Don’t get caught waiting. Adjust your prices as early as possible.
- Review contracts – Be sure your contracts include an escalation clause. These allow you to make price increases due to unforeseen circumstances. Most clauses will require you to provide proof of need to raise price when a situation occurs.
- Anticipate surcharges – Be aware that with rapid changes, most manufacturers will include a surcharge to recover their increased cost. This is especially true of products that are quoted with long manufacturing lead times.
- Price at time of delivery – Give the customer your best estimate cost but reserve the right to change it. Make the final price conditional to the cost you incur from your supplier. To protect his margins, I know a contractor who is quoting his projects with a surcharge for final adjustment when they are completed. When costs are changing rapidly, it’s wise to quote the final price at time of delivery.
Be Proactive
The strategies listed above are important to consider in these uncertain times. When confronted with a period of price fluctuation, be proactive.
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by Art Waskey | May 18, 2021 | Art of Sales Weekly
Ambitious people are always looking for someone who can make them even better. Behind many successful people in history is a great mentor, a trusted advisor who has helped them along the way. Jennifer Merrill’s book, “Top 25 Mentoring Relationships in History” provides lots of evidence of this. Here are a few examples of great mentoring relationships to encourage you.
- Facebook CEO Mark Zuckerberg – Steve Jobs often met with Zuckerberg to discuss the best business and management practices for Facebook. When Jobs passed away in 2011, Zuckerberg posted on his Facebook page, “Steve, thank you for being a mentor and a friend. Thanks for showing that what you build can change the world. I will miss you.”
- Microsoft cofounder Bill Gates – Gates first met American business magnate Warren Buffett at a dinner organized by Gates’ mother. There he began a discussion with Buffett about business and philanthropy that has lasted for years. Gates has said he has turned to Buffett for advice on various subjects and often refers to him as “one of a kind.”
- Pepsi CEO Indra Nooyi – “If I hadn’t had mentors, I wouldn’t be here today. I’m a product of great mentoring, great coaching… Coaches or mentors are very important.”
- Actor and director Clint Eastwood – Now 90 and still directing, Eastwood was mentored by many including his grandmother who encouraged the Dirty Harry star to always work hard and pursue his dreams. “I’ve had many mentors in my life… my grandmother was always encouraging. She always thought I was going to be something when nobody else, including myself, thought I was going to amount to anything.”
A great mentor is suited to your personality, respectful of others, and a recognized expert in their field. Find someone who can show you that what you build can change the world.
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