Blogs from Art Waskey

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Why Response Speed and AI Win Customers

In today's accelerated B2B environment, response speed has become a critical competitive differentiator. According to Harvard Business Review, companies that contacted potential customers within an hour of receiving a query were nearly seven times as likely to qualify...

Monthly Sales Assessment – the Foundation of Success

This article on Monthly Sales Assessment is the last in my series on the AI-Enabled Sales Process. The Monthly Sales Assessment is a joint manager-salesperson meeting that reviews 10 key metrics across Outcomes and Territory Management. I consider it to be the...

Travel Days: Critical to Success

Throughout this AI-Enabled Sales Management series, we've examined AI tools that help maintain analytical focus on key performance indicators (KPIs). These tools help ensure alignment between representatives and management. Additionally, a critical component of this...

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The Makings of an Effective Leader

When I consult with the next generation of business owners and key executives, I am frequently asked what makes an effective leader. This is an important question. As John Maxwell notes in The 21...

Trust in Customer Relationships

Selling involves the transfer of trust, and a successful sales cycle revolves around establishing trust in customer relationships. The manner in which we develop those strong relationships evolves...

Building a Successful Team for the Digital Age

Changing Sales Dynamics In the book, Thriving on Chaos, Tom Peters states: “If you’re not confused, you’re not paying attention". As a result of digitalization, sales dynamics are changing at an...
Defining Your Top 5 Prospects

Defining Your Top 5 Prospects

In my career in sales management, I witnessed too many outside sales reps (OSR) get distracted and lose some top account opportunities. Today, AI...

3 Steps to Avoid Customer Churn

3 Steps to Avoid Customer Churn

We've all experienced the disappointment in learning that one of our Top Ten Accounts is switching to a competitor. There is a practical way to...

Confirming Sales Results Using KPIs

Confirming Sales Results Using KPIs

Macro key performance indicators (KPIs) serve as the lifeblood of a growing, profitable business.  In AI-Enabled Sales Management, the ultimate goal...

Managing Sales Prospects Today

Managing Sales Prospects Today

The importance of management Much has changed in the world of sales, but the importance of managing sales prospects remains high. An active...

Key benefits of AI calendar planning

Key benefits of AI calendar planning

Artificial intelligence is revolutionizing time management, and AI planners are leading this transformation. Moreover, these intelligent systems go...

AI Call Reporting and Sales Management

AI Call Reporting and Sales Management

Managing your Reps — Setting Expectations and Providing Reviews  This is the first in a series of articles I am writing on AI’s impact on managing...

What Buyers Expect Today

What Buyers Expect Today

Do you know who your buyers are and what they expect? According to LinkedIn’s 2025 B2B Buyers Report , Millennials now make up 73% of all B2B buyers...

Balancing Life Decisions

Balancing Life Decisions

Early in my career, I worked for an international distribution company with a steep corporate ladder to climb. As a sales manager, I oversaw a...

How to Improve Strategic Projections

How to Improve Strategic Projections

Like so many areas of business, the art of strategic planning has been greatly altered by the introduction of new technology. Software applications...

Why Sales Teams Need Technology

Why Sales Teams Need Technology

In today’s digital marketplace, it is important to recognize that your sales team needs the right tools in order to successfully compete. Enterprise...

How to Motivate with Positive Feedback

How to Motivate with Positive Feedback

One of the best ways a company can improve sales is by providing its sales reps with consistent positive feedback. Being appreciated for a job well...

4 Ways To Set Sales Goals

4 Ways To Set Sales Goals

A sales leader knows how to set effective goals in specific areas and recognizes that par levels are different for each individual. To boost your...

CRM — The Game Changer

CRM — The Game Changer

I am becoming increasingly aware of the importance of using digital tools, especially in the context of sales. The distributorship I was part of for...