Blogs from Art Waskey
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Identifying Customer Needs
Once you have built trust and understand your customers’ backgrounds and motivations, you can identify their needs and begin to formulate solutions....
Understand your customer
Building trust in customer relationships is critical to a successful sales cycle. To establish trust you need to understand your client’s needs and...
Trust in Customer Relationships
Selling involves the transfer of trust, and a successful sales cycle revolves around establishing trust in customer relationships. The manner in...
Building a Permanent Filing System
Having a consistent digital filing system that supports your business's objectives is critical to success in the digital era. Here are 3 key actions...
How to Better Manage Your Email
A full mailbox is a time sink. Many people assert that checking emails is the biggest time-waster among all management tools. This makes it...
An Effective Calendar System
The digital calendar Today’s digital calendars offer highly effective calendar systems that greatly improve our ability to manage time. When...
Integrity, Intensity, Intelligence
Generating insights As I age, I find myself taking more time with a friend or colleague over a cup of coffee. Gone are the “all business” meetings...
Managing Your Contact List
Your Contact List is your lifeline. Managing it well is essential to your success. Let’s look at the skills required for an effective automated...
Use Available Digital Capabilities
Many purchasing decision makers are now digital natives and that number continues to grow. This makes the excellence of your digital capabilities...
Customer personalization
Independent distributors succeed based on the added value they bring to the customer relationship. In 2024, strengthening customer personalization...
Adopting AI in Marketing
The traditional marketing landscape is changing rapidly as Artificial Intelligence (AI) tools are introduced. AI is disrupting the usual sales...
Adaptability
Looking Back As I start the New Year, I like to make observations about the previous year. Looking back, 2023 was a year replete with some big...
AI and Cost Containments
One of the greatest advantages of deploying Artificial Intelligence (AI) applications is the effective cost containments they yield. AI can help...
Consider Implementing AI
Artificial Intelligence (AI) applications offer exciting possibilities for transforming how business is done. Its applications are complex and very...
AI and Marketing Productivity
Coming to your market Artificial Intelligence (AI) applications are rapidly infiltrating market spaces. McKinsey has declared that “AI is poised to...
The Importance of Data Management in AI
Data is the basis of Artificial Intelligence (AI) and drives its application. Additionally, it's accuracy impacts the tool’s effectiveness, making...
Managing Change and Building Trust
Be a differentiator The distribution business is built on managing change, building trust, strong relationships, and the ability to find solutions...
Strengthen Your Sales Position
Digital tools have altered the customer experience. For example, product research, once the realm of the sales rep, is now done routinely by the...
Build Online Confidence
Changing Customer Relationships I consult primarily with distributors with revenues of $10 million and below. This group's success stems from...
A Daily Journal, an Invaluable Business Tool
Entering all pertinent business-related information in a daily journal is an invaluable tool. It allows you to be organized in your approach to each...
Taking Control of the Mind
Our mind can be likened to an iceberg. The tip of the iceberg represents the relatively small part of our brain which is our conscious mind. This...
Organizational Tools
Why organize? What is it that makes being organized a functional way to succeed? To begin, it is important to realize that with every business...
Lock into Success with Discipline and Action
We all look for the best ways to succeed in a competitive economic environment. As a business consultant, I encourage clients to use organizational...
Passionate About Success
There are many elements that go into achieving success in a competitive sales environment. I have found that passion is one of the most critical. A...