Blogs from Art Waskey

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Trust and Getting to Know You

The ability to build new relationships is an important asset for a businessperson, but getting to know someone is no easy task. I have found that establishing trust is a critical step in building a new relationship. Trust is a reverse psychological phenomenon — the...

The Value of an Industry-Experienced Broker

A career transition I transitioned from being an executive of an industrial gases distributorship to being a deal-maker in that space. After spending 46 successful years in the welding and atmospheric gas business, I retired from my company position but continued to...

Shaping a Meaningful Life

Lessons from The River While exercising the other day, I listened to Garth Brooks’ “The River”, and it inspired this week’s sales/leadership tip to shape a meaningful life.  Here’s the first verse of “The River” …  You know a dream is like a river / Ever changin'...

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Consumers Want to Buy

Just sit there Today’s consumer wants to buy. They do not want to be sold. If you want to succeed in 2024’s marketplace, your sales team needs to reflect on the difference between what was...

The Efficient Home Office

Many of the sales managers and reps I advise have commented that working from home during this pandemic has made them more efficient. This has come as a pleasant surprise to companies that...

Justify Your Price

Remind Customers of Your Value As Benjamin Franklin said, “The bitterness of poor quality remains long after the sweetness of low price is forgotten.” In today’s world of competitive alternative...
What Buyers Expect Today

What Buyers Expect Today

Do you know who your buyers are and what they expect? According to LinkedIn’s 2025 B2B Buyers Report , Millennials now make up 73% of all B2B buyers...

Balancing Life Decisions

Balancing Life Decisions

Early in my career, I worked for an international distribution company with a steep corporate ladder to climb. As a sales manager, I oversaw a...

How to Improve Strategic Projections

How to Improve Strategic Projections

Like so many areas of business, the art of strategic planning has been greatly altered by the introduction of new technology. Software applications...

Why Sales Teams Need Technology

Why Sales Teams Need Technology

In today’s digital marketplace, it is important to recognize that your sales team needs the right tools in order to successfully compete. Enterprise...

How to Motivate with Positive Feedback

How to Motivate with Positive Feedback

One of the best ways a company can improve sales is by providing its sales reps with consistent positive feedback. Being appreciated for a job well...

4 Ways To Set Sales Goals

4 Ways To Set Sales Goals

A sales leader knows how to set effective goals in specific areas and recognizes that par levels are different for each individual. To boost your...

CRM — The Game Changer

CRM — The Game Changer

I am becoming increasingly aware of the importance of using digital tools, especially in the context of sales. The distributorship I was part of for...

A New Day in Sales with AI

A New Day in Sales with AI

It's a new day in sales Artificial Intelligence tools are transforming processes. By analyzing data and automating processes, AI can significantly...

Strengthening your Core with AI

Strengthening your Core with AI

Focus on your core business Artificial Intelligence (AI) tools are particularly effective for your core business. Companies have a lot of...

Improving Traditional Sales Processes

Improving Traditional Sales Processes

Traditional sales techniques can be improved with the assistance of Artificial Intelligence (AI). According to a recent article in Forbes (“Why...

Keep Your Business on Track

Keep Your Business on Track

Keeping your business on track with good people management As an executive sales manager, I found that many work-related problems I encountered did...

Automate to Stay Competitive

Automate to Stay Competitive

With the latest technology, you can streamline operations, improve customer service, and stay competitive in today’s market. Using automation tools...

Branching Out?

Branching Out?

Business expansion should always be a topic for discussion. Branching out can be an excellent way to grow, but it represents a significant...

Is It Time to Expand Your Business?

Is It Time to Expand Your Business?

Central to any good business plan is the possibility of expanding. I am working with a distributor who asked me to advise him on adding a new branch...

Ease, Efficiency, and AI

Ease, Efficiency, and AI

Ease, Efficiency, and AI It’s hard to underestimate the power of AI. It is adding another layer of sophistication to the digitally transformed...

AI is here — get on board!

AI is here — get on board!

The word is out – or I should say, its initials are — AI. AI is dominating discussions in distribution, from webcasts to conferences. It's reshaping...