Blogs from Art Waskey

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Trust in a Professional Relationship

Creating new relationships I recently read two articles about developing trust on the SmartBrief on Leadership blog. They were "This Advice from 1751 Can Help You Be Better Liked Today" and "7 Ways to Build a 'Circle of Truth' as a Leader." This reading coincided with...

Trust and Getting to Know You

The ability to build new relationships is an important asset for a businessperson, but getting to know someone is no easy task. I have found that establishing trust is a critical step in building a new relationship. Trust is a reverse psychological phenomenon — the...

Praise Followed by Criticism Never Works

A career-long blind spot I learned later in life that the best salesperson I worked with in my 50-year career often felt I did not fully acknowledge or praise her success. We worked together in industrial sales in the 1980s and 1990s. At that time, sales was still...

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Understand your customer

Building trust in customer relationships is critical to a successful sales cycle. To establish trust you need to understand your client’s needs and always keep their welfare in mind. Your ability to...

Consumers Want to Buy

Just sit there Today’s consumer wants to buy. They do not want to be sold. If you want to succeed in 2024’s marketplace, your sales team needs to reflect on the difference between what was...

Getting the contract signed

Once you have identified your customer’s needs and those making the purchasing decision, move into investment discussions and present your solutions. You are ready to get a contract signed. Customer...

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