Blogs from Art Waskey

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Trust in a Professional Relationship

Creating new relationships I recently read two articles about developing trust on the SmartBrief on Leadership blog. They were "This Advice from 1751 Can Help You Be Better Liked Today" and "7 Ways to Build a 'Circle of Truth' as a Leader." This reading coincided with...

Trust and Getting to Know You

The ability to build new relationships is an important asset for a businessperson, but getting to know someone is no easy task. I have found that establishing trust is a critical step in building a new relationship. Trust is a reverse psychological phenomenon — the...

Praise Followed by Criticism Never Works

A career-long blind spot I learned later in life that the best salesperson I worked with in my 50-year career often felt I did not fully acknowledge or praise her success. We worked together in industrial sales in the 1980s and 1990s. At that time, sales was still...

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Confirming Sales Results Using KPIs

Macro key performance indicators (KPIs) serve as the lifeblood of a growing, profitable business.  In AI-Enabled Sales Management, the ultimate goal in the relationship between a sales manager and...

Lessons from Evergreen Companies: Tenets of Business Growth

I recently read “Another Way” by Dave Whorton. In this book, Whorton gives practical advice and real-world examples of companies going Evergreen. Several of the tenets of business growth he...

Personalization in the Digital Era

Personalization Personalization is important to successful sales and customer service. Today, technology is rapidly transforming how personalization can enhance and cultivate customer relationships....

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