Blogs from Art Waskey

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Trust in a Professional Relationship

Creating new relationships I recently read two articles about developing trust on the SmartBrief on Leadership blog. They were "This Advice from 1751 Can Help You Be Better Liked Today" and "7 Ways to Build a 'Circle of Truth' as a Leader." This reading coincided with...

Trust and Getting to Know You

The ability to build new relationships is an important asset for a businessperson, but getting to know someone is no easy task. I have found that establishing trust is a critical step in building a new relationship. Trust is a reverse psychological phenomenon — the...

Praise Followed by Criticism Never Works

A career-long blind spot I learned later in life that the best salesperson I worked with in my 50-year career often felt I did not fully acknowledge or praise her success. We worked together in industrial sales in the 1980s and 1990s. At that time, sales was still...

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Trust in Customer Relationships

Selling involves the transfer of trust, and a successful sales cycle revolves around establishing trust in customer relationships. The manner in which we develop those strong relationships evolves...

Validate the Decision Makers

A critical phase of a successful sales cycle is validating the decision maker(s). Digitalization has made communication — the centerpiece of any sales negotiation — much faster and broader. Also,...

Customer personalization

Independent distributors succeed based on the added value they bring to the customer relationship. In 2024, strengthening customer personalization will be critical to your success. Here are three...

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