Blogs from Art Waskey

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Why Sales Teams Need Technology

In today’s digital marketplace, it is important to recognize that your sales team needs the right tools in order to successfully compete. Enterprise technology — the deployment of hardware, software, and other digital tools — is a powerful motivation for the new...

How to Motivate with Positive Feedback

One of the best ways a company can improve sales is by providing its sales reps with consistent positive feedback. Being appreciated for a job well done is a great motivator. Motivating methods Monthly reviews are a great opportunity to recognize each team member’s...

4 Ways To Set Sales Goals

A sales leader knows how to set effective goals in specific areas and recognizes that par levels are different for each individual. To boost your company’s sales success, be sure you are setting appropriate goals. A daily call report Fundamental to all sales systems...

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Maximizing Talents Maximizes Success

As managers, we are successful when those who are in charge make the most of their talents. Identifying each individual's talents and aligning them with their positions, however, is a tall order, as...

Adjusting to Changes in the Digital Era

In the Digital Era Traditional relationship skills as well as AI technology are necessary for successful selling in the digital age. The ability to identify customer needs has always been a...

Ask Why They Are Leaving

A sales manager responded to a recent article I wrote which examined the importance of finding out why a customer was unresponsive. He noted that vital lessons can also be found in discovering why a...
Turning a Bid into Business

Turning a Bid into Business

I was traveling with one of our sales representatives when he informed me that we needed to stop at an account and pick up their annual bid request....

4 Lessons from a Mattress Salesman

4 Lessons from a Mattress Salesman

My wife had recently noted that our bed was beginning to have two distinct sags, and so on my lunch break I stopped in a mattress store.  A...

What’s Your Perspective?

What’s Your Perspective?

How important is perspective to your success in sales? Consider this. A shoe salesman finds himself on a remote island among a tribe of people who...

Getting the Call Back

Getting the Call Back

You try and try to get a potential client you know needs you to call back, or email, or whatever. Check out this story and couple tips to convert...

The New Face-to-Face Call

The New Face-to-Face Call

Is virtual sales the future? The most outgoing professionals in business, salespeople, are now required to stay home due to pandemic quarantines. As...

Knowing What your Customer Means

Knowing What your Customer Means

Understanding your customer’s goals is critical to success in sales. If you don't know what the customers goals or needs are, you may be left...

The Time for Prospecting

The Time for Prospecting

Making prospective calls is always an important part of a sales reps’ agenda, but sometimes prospecting doesn't take as high of a priority as it...

Price Versus Value

Price Versus Value

Have you found yourself frustrated by customers who seem to be shopping for the lowest price?  Does the term “bottom feeder” sometimes feel...

Time to think SMART

Time to think SMART

One of my best salespersons recently approached me in frustration, saying, “I’m spending too much effort on things that don’t really matter and not...

Look, Listen, Learn, and Ask for Help

Look, Listen, Learn, and Ask for Help

A sales rep new to our company attended an intensive training program given by one of our primary vendors. He was very excited about what he had...

Social Selling Anyone?

Social Selling Anyone?

I was recently reminded of social media’s critical importance to marketing when asked by Vicara Books, the publisher of my latest book, how many...

Why the Confusion?

Why the Confusion?

Are customers missing your message? Here are four potential reasons why. Learn these and become better equipped to make that sale!

Curb Your Enthusiasm

Curb Your Enthusiasm

When a potential customer isn’t truly excited about the product you offer, perhaps they don’t realize their need and how your product will help them. What do you do?

When Should You Really Leave

When Should You Really Leave

Do failed meetings really mean the opportunity is dead? Check out three ideas to extend prospective sales calls and make new contacts in this weeks Art of Sales article.

Aim For Excellence

Aim For Excellence

Defining Excellence Successful Sales managers constantly search for measures of excellence for their sales professionals, keys to unlock their...