Personalization
Personalization is important to successful sales and customer service. Today, technology is rapidly transforming how personalization can enhance and cultivate customer relationships.
Altering how we deliver service.
Medicine is a case in point. The last time I needed urgent care was 8 years ago when I slid on ice while shoveling snow. I called my doctor’s office, spoke to the receptionist, and got an appointment right away with a doctor. An X-ray revealed no broken bones, just a sprain. Then, I was sent home with a prescription to heal.
Recently, I discovered that accessing healthcare now involves significantly more technology. When I called my doctor’s office to schedule an urgent care appointment, they told me to log into my medical portal and describe my symptoms. That same day, I received an appointment with a Physician Assistant (PA). Utilizing Artificial Intelligence (AI), she diagnosed my issue as bronchitis. My experience illustrates the numerous ways in which technology is actively transforming healthcare delivery.
The move toward more technology
This move toward more technology in all business sectors was confirmed in an article I recently read entitled, “The AI Search Revolution: Perplexity AI vs Google Gemini vs ChatGPT”, It explained: “AI search is evolving rapidly with Google, ChatGPT and Perplexity leading the way, offering more personalized and human-like interactions. Moreover, Google actively incorporates shopping ads into its AI Overviews, while Perplexity plans to sponsor related questions. Marketers advise their brands’ to increase social and digital activity to leverage AI’s content density preference.”
Understanding the value drivers
In today’s sales landscape, building meaningful customer relationships starts with understanding what truly drives value for decision-makers. Sales reps must speak their customers’ language to identify and align with those priorities effectively. Just as digital tools have transformed industries like healthcare, they are also reshaping how salespeople approach value selling. These tools provide deeper insights into customer needs and preferences, enabling reps to view value from the customer’s perspective.
Enterprise Selling, in particular, leverages technology to enhance this understanding. Also, by providing data-driven insights, these tools help salespeople sharpen both their tactical and collaborative negotiation skills, ultimately driving higher profits and greater productivity. Nevertheless, as technology continues to advance, the key to successful selling will lie in combining these digital insights with genuine, customer-focused strategies.
Use technology to personalize
In conclusion, does your organization use technology to personalize your customer relationships? Specific skills are needed to stay competitive in today’s omnichannel approach to sales, marketing, and client support. Your customers are looking for a seamless and unified brand experience. Lastly, be sure your employees know how to use technology to personalize and build successful customer relationships.
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